Right! Okay. And listen carefully - not that I doubt for a second you're one of the good ones, but there's been a lot of rule-ignoring amongst the ranks, and it's got me a little cautious.

So. I'll give you a word, or a list of words from which you can choose one, and you'll have to tell me one word you associate with it. But as well as the word you associate with it, you also need to tell me why you chose that word.

Clear? Ish?